Blog · Long-form notes

Long-form notes on AI, automation, and the small tools I build.

Long-form how-tos. Updated as I learn more. Looking for the personal letter? That lives over at Writing →

The Case for Building in Public in Australia

Why I'm Leaving Corporate to Build My Own Thing

What I'd Tell My 25-Year-Old Self About Building a Career

How I Built a Personal Website That Ranks #1 for My Name

From a Farm Outside Warwick to Franchise Management to AI Products

Building an AI Agent That Runs on a Mac Mini in My Office

Operations4 min

The Operator's Guide to Shipping Software

How I'm Using AI to Run Meta Ads for Trades Businesses

Why Most Small Businesses Are Overthinking AI

I Built an AI Product in One Weekend — Here's What Actually Happened

What Nobody Tells You About QSR Compliance

The Franchise Business Plan Nobody Teaches You to Write

The Shift Leader Gap: Why Most QSR Stores Underperform

How I Built a KPI Review Cycle That Actually Changed Franchisee Behaviour

What I Learned Managing 3 QSR Locations at Once

The $100B Market Hiding in Plain Sight

Operations3 min

How I Built the Operations Review Cycle That Runs 200+ Restaurants

Why I'm Betting on AI for Australian Trades Businesses

Farm Kid, Franchise Operator, AI Builder — How I Got Here