DDaine Reid

Most builders polish. I publish.

Weekly notes from someone building in public — what's working, what broke, what the numbers look like. No gating, no upsells.

Daine Reid
Daine, on the Coast — Warwick, QLD → Gold Coast, QLD

Runway.

What I'm building, what I shipped, and what's left in the tank. One letter, every Tuesday. No gating, no upsells.

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What I'm building

3 live · 1 in the workshop
LiveAI & Automation

ReviewFlow

Automated Google review management for tradies. Sends SMS review requests after jobs, generates AI responses to reviews, and tracks your reputation against competitors.

LiveServices

Automate Agency

Done-for-you AI implementation for Australian real estate agencies. Three automations built into your business in 30 days — designed to give you 15+ hours back every week. If we don't ship, you don't pay the second half.

BuildingAI & Automation

Cold Pulse

Smart HVAC monitoring and AI diagnostics for aircon service businesses. IoT sensors on every unit, real-time fault detection, and AI-generated repair reports — so techs arrive with the right parts, first time.

LiveSaaS

EquipTrack

Equipment and asset tracking for businesses. Manage gear, maintenance schedules, and team assignments — all in one place. Built for operators who are tired of spreadsheets.

Now · May 2026

What I'm working on, this month.

Inspired by nownownow.com. Updated on the first of every month, or when something changes.

From Warwick, QLD, on the Coast.

More about me →
This month
Cold Pulse — building firmware for V2. V1 is in pilot at 2 stores. Running Automate Agency: done-for-you AI for Australian real estate agencies — 3 automations in 30 days, 15+ hours back a week.
Reading
Re-reading The Goal.
Fitness
Focused on running and improving general fitness.
Family
Thea (8) is working on a project — emotion through art.